Growing a business / 45 articles
Growing a business: website, enquiries and workflows
Growth starts with a clear offer and a process that works. Check what customers see on the website, how they send an enquiry and what reply they receive. Then choose measurable improvements and tasks to automate.
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All articles in this topic
Full blog- Growing a business4 min
A website for a new business in Germany: what to prepare before development
The offer, structure, materials and the customer's real path to an enquiry.
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Landing page or multi-page website: how to choose for the task
The difference lies in the number of customer scenarios, the content and the sources of traffic.
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The service page: which customer questions it must answer
Who it suits, what is included, how the work proceeds and how an enquiry begins.
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Home page copy: how to explain your business on one screen
Who you help, with what task and what action you suggest next.
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The enquiry form: which fields you need for the first reply
The minimum information needed, helpful hints and checking that enquiries are delivered.
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The first reply to an enquiry: how to move to a focused conversation
Confirming the topic, asking for missing information and giving a clear next step.
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A simple CRM for a small team: where to start
Statuses, owners and next actions before choosing a complex system.
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How to choose the first business process to automate
Repeatability, rules, exceptions and a measurable test result.
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Testing automation: scenarios beyond a successful run
Resubmission, empty data, an unavailable service and manual recovery.
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AI assistants in business: which tasks to delegate and how to check them
Sources, permitted actions and handing difficult questions over to a person.
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SEO for a new website: what to check before promotion
Page accessibility, structure, content and correct URLs.
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Blog topics for a service business: how to choose useful questions
The path from a real customer question to a self-contained article.
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Trust on your website: which information matters more than big promises
Real contact details, a clear scope of services, verifiable case studies and the limits of responsibility.
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How to write a case study when you have no verified growth figures
The task, the team's contribution, limitations and a verifiable project result.
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The first customers of a new business: how to draw up a testable plan
One segment, a clear offer and a small set of channels.
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A customer journey map for a small business: a simple version
A person's questions and actions from first contact to the completion of an order.
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Which metrics to track after launching a business
A small set of observations on the quality of enquiries and how work is delivered.
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Handing over a website after development: what the owner must keep
Domain, services, instructions and checking access before the project ends.
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Managing revisions: how not to lose the approved text
A single source of comments, versioning and separating errors from new tasks.
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The first month in business: what to review before expanding
Comparing initial expectations with enquiries, delivery and the actual workload.
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The mandatory Impressum on German websites: requirements under the DDG and penalties
Which details a commercial website must publish under the Digital Services Act (DDG), the two-click rule and protection against cease-and-desist letters.
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A GDPR privacy policy (Datenschutzerklärung) for a German website
The structure of the policy under the GDPR (DSGVO), legal bases for processing data and listing the third-party scripts you use.
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Cookie banners and user consent in Germany under the TDDDG: how to set them up
Section 25 TDDDG, the ban on pre-ticked boxes, consent management platforms (CMP) and the difference between technical and advertising cookies.
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How to issue a correct invoice (Rechnung) in Germany: mandatory details under Section 14 UStG
The mandatory elements of a business invoice, sequential numbering rules, showing VAT and the rules for small-amount invoices (Kleinbetragsrechnung).
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E-invoicing (E-Rechnung) in Germany: the XRechnung and ZUGFeRD standards
The phased move to electronic invoices in B2B from 2025 to 2028: XML formats, the difference from plain PDFs and preparing your accounting software.
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The small business rule (Section 19 UStG): turnover limits, benefits and risks of working without VAT
How the Kleinunternehmer scheme works, the current turnover thresholds, no monthly VAT returns (Umsatzsteuervoranmeldung) and when it pays to opt out.
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Accounting software in Germany: an overview of Lexware Office, sevdesk and DATEV
Comparing popular cloud accounting services: bank synchronisation, data export for your tax adviser and GoBD compliance.
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Hiring staff on a Minijob in Germany: the €603 limit, contributions and registering with the Minijob-Zentrale
The rules for hiring on a marginal employment basis, the employer's flat-rate contributions, holiday entitlement and electronic registration.
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Hiring a working student (Werkstudent): the 20-hour limit, tax and social contributions
The benefits of hiring full-time students, the 20-hours-a-week rule, exemption from health insurance contributions and the employment contract.
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Local SEO in Germany: optimising your Google Business Profile and local searches
How to promote local services in German cities: verification, handling reviews within the law and consistent NAP data.
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Structuring a business website for German customers: trust signals and conversion
How German B2B and B2C buyers think: certificates, technical transparency, clear pricing and data protection.
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Creating a landing page for paid advertising in Germany
How to design high-converting landing pages for Google Ads, legal requirements for lead forms and reducing the cost of acquiring customers.
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Implementing a CRM for a business in Germany: GDPR requirements and EU servers
Choosing a CRM (HubSpot, Pipedrive, Salesforce), keeping data in European data centres, the data processing agreement (AVV) and customers' rights.
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Automating lead handling: connecting website forms with Make, Telegram and a CRM
Building fault-tolerant flows for passing on enquiries, spam filtering, webhooks, backup logs and fast responses to customers.
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Running Google Ads in Germany: keywords, negative keywords and the Unfair Competition Act (UWG)
What is special about search advertising in the DACH region, protecting yourself from competitors' legal claims under the UWG, campaign structure and language nuances.
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How to read the BWA (Betriebswirtschaftliche Auswertung) from your tax adviser
The structure of the monthly business evaluation and its key lines: Gesamtleistung, Rohertrag, Personalkosten, Vorläufiges Ergebnis and managing profitability.
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Taxes on company profits in Germany: corporation tax (Körperschaftsteuer) and trade tax (Gewerbesteuer)
Calculating the tax burden for a UG or GmbH: corporation tax rates, the solidarity surcharge, the municipal multiplier (Hebesatz) and taxation of dividends.
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Email marketing in Germany: double opt-in and the spam ban under Section 7 UWG
Legal requirements for newsletters, the double opt-in procedure, keeping consent logs, the Impressum in emails and protection against legal claims.
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Employment contracts (Arbeitsvertrag) in Germany: Evidence Act requirements and probation
The mandatory terms under the Evidence Act (Nachweisgesetz), when electronic form is enough, overtime rules, holidays and the probation period.
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Dismissing an employee in Germany: the Protection Against Dismissal Act (KSchG) and warnings
When the KSchG applies (more than 10 employees), the three lawful grounds for dismissal, written warnings (Abmahnung) and the deadline for legal action.
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Using artificial intelligence in business: EU AI Act requirements and data protection
The EU's risk categories for AI systems, keeping customers' personal data out of public AI tools and a company AI policy.
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B2B sales in Germany: why cold calls without consent are not allowed (Section 7 UWG)
The legal position of phone and email outreach to businesses, presumed consent (mutmaßliche Einwilligung) and legitimate ways to generate leads.
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Exhibiting at German trade fairs (Messe): preparation, the stand and collecting leads
Germany as the world's trade fair capital (Hannover Messe, IFA, Medica): budget planning, stand agreements and converting contacts.
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SEO for a multilingual website: setting up hreflang and geotargeting correctly
Organising language versions (subfolders vs. subdomains), hreflang syntax, avoiding duplicate content and correct regional indexing in Google.
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Website security audit: TLS, security headers and BSI recommendations
Technical standards for protecting websites based on the recommendations of the Federal Office for Information Security (BSI): CSP and HSTS headers, encrypted forms and preventing data leaks.
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