A list of competitor websites is not yet an analysis. Compare how each one solves the same customer problem and which terms they make clear before purchase.

Choose comparable players

Separate direct offers, do-it-yourself solutions and other alternatives. Do not compare a premium package with a basic service without taking the scope into account. Record the date of your observation: public terms can change.

Look for customer questions that remain unanswered

See whether getting started, the price, timeframes and limitations are clear. Record verifiable observations without attributing hidden problems to competitors. Your aim is to create a useful difference, not to copy the wording of their website.

How to make a card for one offer

Record the date, the page address, the audience, the task described, the scope of the service and how to get in touch. Note the price only together with the conditions under which it applies. Write down what is unknown separately: a missing public timeframe does not mean the provider always works slowly. Do not present an assumption about someone else's business as a fact. Use the same customer scenario for your conclusions. If one offer includes travel and materials and another only remote work, first explain the difference in scope and only then compare the amounts.

How to turn observations into your own decision

Choose a customer question that existing offers do not answer clearly enough and check whether you can address it in your actual work. The difference should be backed by your process – for example, by the materials you hand over or a clear procedure for agreeing changes. Do not copy a competitor's wording without understanding the commitments behind it. After the analysis, write down one change to your offer and how you will test whether it helps. The table of observations serves that decision, not an unfounded ranking of other companies.

What to check

  • Compare the same task and scope.
  • Write down what each offer includes.
  • Check the route from first question to enquiry.
  • Separate observations from assumptions.

Example situation

A competitor may be more expensive but include travel and materials. Without adjusting for this, a price comparison leads to the wrong conclusion about your advantage.

Next step

A good analysis ends with a decision about your own offer and a clear difference for the chosen customer.

Official information on this topic

Checklists and examples are organisational recommendations. Requirements depend on the procedure, the city and your situation; check them with the relevant office before you act. Please discuss legal and tax questions with an authorised professional.

This article was prepared with the help of AI. The example illustrates the approach and does not describe a client case.